Social marketing employs commercial marketing strategies to try to solve social problems and to effect voluntary behavior change. An important aspect of social marketing is message framing, which is the tone or valence in which the information related to the behavior is conveyed. This entry discusses social marketing and message framing in the context of… Continue reading Social Marketing And Message Framing
Category: Sports And Mental Health
Sleep And Exercise
Sleep is critical to normal physiological and psychological function, and people spend nearly one third of their lives asleep. Usual sleep duration is considered to be between 7 and 9 hours per night for healthy adults. The different stages of sleep have historically been defined according to the 1968 classification rules of Alan Rechtschaffen and Anthony… Continue reading Sleep And Exercise
Sedentary Behavior
Exercise psychology has evolved from sport and health psychologies and has involved the study of psychological antecedents (e.g., motivational and other influences) and consequences (e.g., mental health effects) of participation or nonparticipation in moderate-to-vigorous physical activity (MVPA). It is now widely recognized that a lack of MVPA (inactivity) is a major public health issue. It… Continue reading Sedentary Behavior
Runner’s High
The “runner’s high” is a euphoric sensation reportedly experienced during running, usually unexpectedly, in which the runner feels a heightened sense of well-being, enhanced appreciation of nature, and transcendence of barriers of time and space. There are many terms in the research and popular literature that have been used to describe the runner’s high. These… Continue reading Runner’s High
Resistance Training
Resistance training (RT), also commonly referred to as strength training or weight training, is a form of anaerobic exercise that utilizes external resistance of varying loads to improve musculoskeletal fitness. Compared with aerobic exercise, there are significantly more variables to consider when structuring an appropriate RT bout or program. Some of these prescription considerations include… Continue reading Resistance Training