As a conceptual extension of social identity theory, John  Turner  and  his  colleagues  developed  self-categorization  theory.  Self-categorization  theory seeks  to  understand  and  explain  the  processes by  which  people  form  cognitive  representations of  themselves  and  others  in  relation  to  different social groups. The underlying premise behind this theory is that people place themselves and others into … Continue reading Self-Categorization Theory Definition